Message from the President

“At the Spanish Georgian Business Alliance (SGBA), we believe that business is the strongest bridge between nations. Our mission is to connect Georgia, Spain, and our international partners through meaningful collaboration, transparency, and shared opportunities.

SGBA was founded with a simple but ambitious vision: to create a platform where businesses don’t just meet, but thrive together — exchanging knowledge, building partnerships, and shaping new economic corridors.

In today’s fast-changing world, trust and long-term strategy are more important than ever. That is why SGBA is committed to working with both the private and public sectors, ensuring that every member and partner has the tools and network to succeed on the global stage.

I invite you to explore our resources, join our community, and be part of the journey. Together, we can turn opportunities into action and build a future of shared growth.”

VASIL BALBUANI

José Maria F. Ameneiro

Santiago Torres

Marie-Claude Marson

Lasha Kalandadze

Executive Director

With a background in law and journalism and over three decades of experience in media and communication consultancy, he brings expertise in strategic communications, investment, and innovation to strengthen the alliance’s outreach, partnerships, and global positioning.

Honorary President

A former magistrate, lawyer, and founding partner of Torres & Oliva Legal Advisory, he brings distinguished legal expertise, international consultancy experience, and academic leadership to provide strategic guidance, strengthen governance, and support the alliance’s global mission.

Administrator 

An experienced business strategist and founder of Ambrosia, he combines expertise in premium product development, marketing, and the Georgian economic landscape to lead SGBA’s growth strategy, strengthen member services, and attract international investment.

Founder 

Holding a Doctorate in Political Communication from the Complutense University of Madrid (UCM), he is a renowned political strategist with a proven record of transforming improbable campaigns into successful realities. An expert in designing narratives that inspire and mobilize, he provides SGBA with strategic guidance in political and organizational communication. 

H.R.H. Prince Juan Bagration-Mukhrani of Georgia

Borja Borrero

Steven Jiang Huizhou

Carlos Fernández

SGBA Honorary Board Member

H.R.H. Prince Juan Bagration-Mukhrani of Georgia, a descendant of one of Europe’s oldest royal dynasties, is the founder of the Georgian Foundation and Managing Partner at Mardi Holding, dedicated to promoting Georgian culture and fostering international business relations.

Board Member 

As Executive Director at Interbrand for Iberia, EMEA, and LatAm, he brings global expertise in branding, marketing, and communications to strengthen SGBA’s visibility, reputation, and strategic outreach.

Board Member 

Mr. Jiang has extensive experience in the areas of AI, Robotics, smart city, information infrastructure, Interconnectivity, cybersecurity, digital entertainment, investments, corporate and business development and government affairs.

Board Member 

As Co-founder and CEO of BrandMad and CCO of La Demonia Producciones, he brings expertise in digital marketing, branding, and creative strategy to enhance SGBA’s visibility, global outreach, and support for member businesses.

 

Javier Ortiz

Aleix Sanmartín

José López Jaraba

Leticia Lauffer Jiménez

Board Member

With over 20 years of experience in strategic advisory, M&A, and financial restructuring, he combines executive leadership and academic expertise to guide SGBA’s strategic initiatives and support international projects across key sectors.

Board Member 

Holding a Doctorate in Political Communication from the Complutense University of Madrid (UCM), he is a renowned political strategist with a proven record of transforming improbable campaigns into successful realities. An expert in designing narratives that inspire and mobilize, he provides SGBA with strategic guidance in political and organizational communication. 

Board Member 

A passionate journalist and media entrepreneur, he brings extensive experience in digital and traditional media, marketing strategies, and innovation to enhance SGBA’s communication initiatives and support members in building global visibility.

 

Board Member 

With over 15 years of experience spanning private banking, fintech, and sustainability, Leticia leverages her cross-sector expertise in innovation and global development to drive SGBA’s strategy on sustainability, disruptive projects, and international partnerships.

⁠⁠José Enrique De La Peña

Board Member

A lawyer with nearly 30 years of experience in Civil and Commercial Law, he leads Ortiz & Asociados while providing expert counsel on international trade missions and strategic guidance across multiple regions, including Valencia, Madrid, and Georgia.