Ceramica El Torrente Expands to Georgia: New Brick Factory Construction Underway

Gees Iberia has facilitated a pivotal meeting between José Antonio Illesca, Director of the renowned Spanish company Ceramica El Torrente, and representatives of Georgia’s Partnership Fund. The discussions centered on market expansion strategies, including the relocation of Ceramica El Torrente’s brick factory to Georgia to better serve the Eastern European market.

Ceramica El Torrente, a company with decades of experience, is known for its innovative, high-tech, and environmentally friendly ceramic bricks available in various sizes and shapes. The relocation to Georgia marks a strategic move to enhance supply chain efficiency and tap into the growing market demands in Eastern Europe.

Breaking Ground in Metekhi

The construction of the new factory officially began on November 26, 2018, in the village of Metekhi, located in Georgia’s Kaspi district. In a bold step towards international expansion, Ceramica El Torrente dismantled its Spanish factory and moved operations to Georgia.

The project’s successful realization is attributed to the collaborative efforts of several stakeholders:

Project Mediator: Vasil Babluani
Co-Financiers: Produce in Georgia and Cartu Bank

Strategic Vision

By establishing the factory in Georgia, Ceramica El Torrente aims to not only increase production capacity but also bolster its position in the Eastern European market. The move highlights Georgia’s growing appeal as a hub for manufacturing and logistics, attracting international companies seeking cost-efficient and strategically located production facilities.

The factory is expected to bring innovation and environmentally friendly practices to the Georgian market while creating local employment opportunities and contributing to the country’s economic development.

Stay tuned for updates as Ceramica El Torrente’s new chapter unfolds in Georgia, marking another milestone in strengthening ties between Georgian and Spanish enterprises.